From Fortune 500 to Family Business
For over 10 years, I engineered digital growth and ad strategies for massive global brands like ZoomInfo and the Dallas Cowboys. I saw firsthand how the 'big guys' used high-performance web architecture and deep market data to dominate their industries.
But I also saw something else: Local businesses were being left behind. They were getting sold slow, generic, cookie-cutter websites and mismanaged ad packages by agencies that didn't care about real results.
In 2025, I felt a calling to change that. I left the corporate safety net to go 'all in' on Ziptrics. My mission is simple: Bring enterprise-level firepower to the local businesses that actually build our community. We don't just build websites, and we don't just run ads—we build complete, high-performance revenue engines.
Values
Driven By Purpose, Not Profit
We believe in honest work, transparent reporting, and treating your digital marketing investment like it’s our own. We don't build vanity websites that just sit there, and we don't buy empty clicks that don't convert. We cut through the jargon and focus strictly on performance
Putting People First
At our core, we believe in building genuine, collaborative partnerships with local business owners. We take the time to understand your unique service areas, your competitive layout, and your revenue goals. This empowers us to build tailored web and ad strategies that align perfectly with your vision for success.
Ready to Elevate Your Business?
Contact us today to schedule a free digital marketing and/or website assessment and unlock your full potential in the digital space.
What You Get
I will personally research your business, your current website, and your top 3 local competitors to show you:
✓ Your website’s true conversion speed and the mobile roadblocks costing you customers.
✓ How many high-intent buyers searched for your specific services in Lubbock last month.
✓ 3 specific 'quick wins' to optimize your web presence and get more phone calls this week.
I do not need access to your accounts or passwords to do this. I audit public performance data and your current local market visibility.
WHAT'S IN A NAME?
Our Name
At Ziptrics, we take a customer-first approach to our work, and that starts with our name. We chose 'Ziptrics' because it combines the words 'zipcode' and 'metrics,' reflecting our focus on delivering personalized, data-driven results to local businesses. We understand that every market is unique. The best way to achieve dominant local performance is by engineering ultra-fast websites and hyper-targeted campaigns tailored to the exact geographic areas you serve. Whether you're a local contractor looking to scale or a professional firm establishing your digital footprint, we build the infrastructure to help you succeed.
LOGO WITH PURPOSE
Our Logo
The Ziptrics logo is more than just random shapes—it's designed to look like a zipper, and for good reason. Just as a zipper seamlessly brings two separate sides together, we bring together the two most powerful pillars of digital growth: high-performance web design and enterprise-grade paid search. From clean code architecture to negative keyword tracking, we work with you to 'zip' up the loose ends in your marketing and unlock your business's full revenue potential.
